รวมข่าว bebomb ประจำวันที่ 2 เม.ย. 2561

How does LVMH turn a brand into a luxury power player? We need not to look much further than Rimowa for a glimpse. After acquiring an 80 percent stake in Cologne-based Rimowa in October 2016, 25-year old Alexandre Arnault was appointed to the co-CEO role alongside Dieter Morszeck, the grandson of Paul Morszeck, the founder of Rimowa. Together, the two have been enacting widespread change for the premium luggage label, from restructuring its distribution network and reworking the layouts of its stores to expanding the breadth of its collaborations and refining the nature of its branding.